NMX Labs (“we”, “us”, “our”) operates the website labsnmx.com. This privacy policy explains what personal data we collect, how we use it, and the rights you have over that data.
1. Information we collect
We only collect information you actively provide, plus limited analytics data. Specifically:
Contact details you share via WhatsApp, email, or Instagram DM (name, phone number, email, message content).
Project details you share while briefing or engaging us (brand assets, files, business context).
Selection data you create on the site — e.g. the services you tap and add to the on-page selection tool. This is stored locally in your browser (localStorage) and is never sent to our servers.
Analytics data collected via Meta Pixel — anonymised events like page views, clicks on “Book a 1:1 Session”, Instagram, WhatsApp, email, or specific service cards. This helps us understand what interests our visitors and improve our ads.
2. How we use your information
To respond to your enquiry and deliver the work you engage us for.
To send project-related communication (proposals, invoices, updates).
To improve our website, offer relevance, and measure Meta Ads performance.
To comply with our legal and tax obligations under Indian law.
3. Meta Pixel & advertising cookies
We use Meta Pixel to measure engagement with our site and Meta Ads campaigns. It records events like button clicks and page visits, associated with a Meta identifier (not your name). You can opt out of Meta ad personalisation from your Facebook/Instagram ad preferences, or block third-party cookies in your browser.
4. Data sharing
We do not sell your data. We share data only with:
Trusted service providers who help us operate (e.g. email, hosting, payment).
Meta Platforms, Inc. via the Meta Pixel described above.
Government authorities where legally required.
5. Data retention
We keep enquiry and project data for as long as needed to serve you and to meet our tax and legal obligations (typically up to 8 years under Indian law). Analytics data is retained per Meta's default policies.
6. Your rights
Under India's Digital Personal Data Protection Act, 2023, you have the right to:
Access the personal data we hold about you.
Request correction or deletion of that data.
Withdraw consent for us to process it further.
File a grievance with our team, and escalate to the Data Protection Board if unresolved.
We use industry-standard measures to protect your data, but no method of internet transmission is 100% secure. We recommend not sending highly sensitive information over unencrypted channels.
8. Children
Our services are not directed at children under 18, and we do not knowingly collect data from them.
9. Changes to this policy
We may update this policy from time to time. Material changes will be reflected in the “Last updated” date above.